Brand evolution and expression
for Google
2017—2022
Visual Identity
Verbal Identity
Brand Architecture
Brand Research
Brand Strategy
Icon Design
Digital Experiences
Product Brand Moments
Physical Environments
Partnerships & Co-branding
with sound
Led the global evolution of Google’s visual and verbal brand
with new logos, color palette, brand typeface, imagery styles, iconography, and tools necessary to build from the new dynamic visual identity system
Refreshed all branded marketing experiences
with a new visual language including a responsive logo system, updated photography, and a new illustration style.
Injected the new brand into
products used by billions
with new branded moments, a refreshed color palette, inclusive imagery, and icon design
Brought the new brand into
the real world
with branded environments, events, and partnerships
